Tips to help you build customer loyalty for your cleaning service

Tips to help you build customer loyalty for your cleaning service

In the 21st century, establishing a loyal customer base is not easy, especially with new and interesting businesses emerging more frequently than ever. The cleaning service market is no different, with various companies going to great lengths to be noticed by potential clients. As overwhelming as this might seem, especially to small local cleaning services, there are, however, a few steps that you can take to retain more customers and these include the following:

• Appeal to customer’s egos

As wild as it may sound to some business owners, customers like to feel special and will quickly dump a service if they their egos are wounded. Now, that is not to say that you have to allow your clients to run every aspect of your business. What this simply means is that you need to take the time to pay attention to the kind of customers your business attracts. For example, if you run a domestic cleaning service and most of your clients are married, suburban dwellers with children, you can market your business as a family-oriented brand and even create promotions to back your image up.

• Respect and appreciate loyal customers

Here in London, many cleaning services are always excited to bring in new customers and they go to great lengths to catch their attention and make them feel special. Unfortunately, this can come at the expense of loyal customers who are either ignored or in some extreme cases, subjected to lower quality service because they are no longer deemed valuable. As a business owner, do your best to treat all customers with respect and pay a little more attention to your loyal clients. You can even create reward programs for loyal clients or offer sensible discounts that will keep them satisfied and invested in your services.

• Get closer to your clients

I am not suggesting you attend your clients’ weekly family dinners but, it does not hurt to get to know them a bit better. This is especially helpful for local cleaning services in smaller towns where everyone seems to know each other. Building closer bonds with clients can help you figure out what they expect from your business and, especially when it comes to domestic cleaning services, it gives them a sense of comfort knowing that their homes will be cleaned by someone they know and trust.